Independent designers

Edinburgh Fashion Week launch weekend: Walk The Walk Charity Fashion Show

Award-winning Edinburgh Fashion Week (#EdFashionWeek) is back for its second year after its successful launch last year. While all fashionista eyes are focused on Paris, Milan, New York and London Fashion Weeks, more eyes are turning to the up and coming city of Edinburgh and what local designers have to offer. The marquee set up next to the Scottish National Gallery next to Princes Street Gardens certainly catches people’s attention as you walk past. Inside the marquee, local designers have pop up shops set up for visitors and Edinburgh residents alike to browse their wares while talks and fashion shows are being held till 13 March.

At launch weekend, I took the opportunity to take in the sights and attended the charity fashion show held to fundraise for Walk The Walk, a charity partner to Edinburgh Fashion Week and organisers of MoonWalk Scotland which has already raised over £8 million in aid of breast cancer awareness. MoonWalk Scotland is due to take place on 11th June this year where men and women sporting their decorated bras power walk through Holyrood Park along a designated route for the New Moon, Half Moon, Full Moon and Over The Moon walks (for more information, click here). The host and auctioneer Mark Martin of Forth 1 Radio even acquiesed to showing his support for the fundraiser with glitter pink lipstick.


Mark Martin of Forth 1 Radio

Up for grabs were 6 specially designed bras for the charity by various designers, some in collaboration with other well known figures with bidding starting at £100 each.


Design by TV presenter Lorraine Kelly with fashion brand Barbour


Bra by Edinburgh-based designer Mischke Lingerie


Design by Scottish pop band The Bay City Rollers with Highland-wear company Slanj Kilts


Judy R Clark’s pheasant feather and tartan bra


Leather, snakeskin and Swarovski crystal studded bra by Hayley Scanlan


Design by tennis coach Judy Murray (tennis player Andy Murray’s mum) and created by designer and MoonWalker Sara Mudhar

Also up for auction were a picnic pavillion package for 4 at Stobo Castle Ladies Day race event donated by Musselburgh Racecourse; Scottish Rugby Union’s Captain’s Run and opportunity to meet the players the day before the Six Nations match on Saturday 12th March and the chance of winning an Elizabeth Martin tweed jacket retailing at £379.


Elizabeth Martin tweed jacket up for auction

All guests were also invited into the show with a glass of Chandon prosecco or orange juice and left with a lovely goody bag.


My Edinburgh Fashion Week goody bag

Not only do I now have a new lip balm stick, mini Benefit ‘They’re Real’ Mascara, vegan Booja Booja hazelnut crunch truffles and a carton of Vita Coco water, but also a makeover voucher at Benefit among other offers.

Don’t forget to visit partner retail shops for exclusive offers and pop up events taking place over the next week! For more information, click here and here.

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